隨著市場經濟的發展,農民不僅在選擇培育優質水果方麵舍得花本錢、下(xia)功(gong)夫(fu),而(er)且(qie)在(zai)包(bao)裝(zhuang)方(fang)麵(mian)也(ye)特(te)別(bie)重(zhong)視(shi),使(shi)得(de)水(shui)果(guo)包(bao)裝(zhuang)越(yue)來(lai)越(yue)受(shou)到(dao)消(xiao)費(fei)者(zhe)的(de)歡(huan)迎(ying)。但(dan)是(shi),據(ju)筆(bi)者(zhe)觀(guan)察(cha),並(bing)不(bu)是(shi)所(suo)有(you)的(de)水(shui)果(guo)包(bao)裝(zhuang)都(dou)那(na)麼(me)規(gui)範(fan)而(er)一(yi)些(xie)水(shui)果(guo)包(bao)裝(zhuang)還(hai)似(si)乎(hu)走(zou)人(ren)了(le)誤(wu)區(qu)。
誤區之一:省事型。就是圖省事,包裝時不進行水果分類,大小好壞一塊裝,而且所選用的包裝,無論是紙箱、竹簍、還hai是shi塑su料liao袋dai,也ye都dou沒mei有you任ren何he標biao誌zhi,反fan正zheng能neng包bao裝zhuang就jiu行xing。這zhe種zhong包bao裝zhuang一yi般ban隻zhi能neng是shi包bao裝zhuang一yi些xie大da路lu貨huo,即ji使shi進jin入ru市shi場chang也ye隻zhi能neng在zai地di攤tan上shang任ren人ren挑tiao選xuan,無wu法fa進jin入ru商shang場chang超chao市shi,更geng賣mai不bu了le好hao價jia錢qian。
誤區之二:傍牌型。說白了就是傍名牌。比如山西的臨猗蘋果、山東的煙台蘋果,在國內市場上是非常有名的。但並不是說這兩個地方所生產的所有蘋果都是品質好、個頭勻。然而,為了追求效益、追求名牌,周圍一些雜七雜八的蘋果同樣會打出“煙台蘋果”、“臨猗蘋果”的de包bao裝zhuang來lai上shang市shi銷xiao售shou。這zhe種zhong做zuo法fa不bu但dan會hui直zhi接jie影ying響xiang中zhong國guo名ming果guo的de聲sheng譽yu,而er且qie容rong易yi使shi附fu近jin果guo農nong在zai獲huo取qu短duan期qi效xiao益yi後hou,產chan生sheng一yi種zhong投tou機ji依yi附fu心xin理li,與yu發fa展zhan名ming果guo戰zhan略lve極ji不bu相xiang稱cheng。
誤區之三:yanmuxing。zhezhongbaozhuangdadouxuanzeyixietoumingde,huozheshiliuyouyidingchuangkongdebaozhuang。congbiaomianshangkan,nashuiguoqueshishigetoujunyun,sezexianyan,danzhiyaoyidakaibaozhuang,jiunengfaxian,qizhongduoshushuiguodouyoumaobing,zhibuguoshizaibaozhuangguochengzhongliyongxiaofeizhexihuantoumingdexinli,shualeyixiexiaocongming,zhezhongtouquqiaodezuofashizhishangpohuaileshichangchengxindeyuanze。shijianjiule,ziranhuibeixiaofeizheshipo,buliyuguonongqukaifashichang。
誤區之四:豪華型。就是在選擇與水果本身的質量的同時,沒有客觀而科學地選擇與之相匹配的包裝,而且盲目地感到包裝越豪華、越漂亮、越yue好hao賣mai。事shi實shi上shang,在zai許xu多duo消xiao費fei者zhe看kan來lai,不bu但dan要yao選xuan擇ze高gao質zhi量liang的de包bao裝zhuang,更geng要yao選xuan擇ze高gao質zhi量liang的de水shui果guo,隻zhi要yao做zuo到dao表biao裏li如ru一yi,才cai能neng打da開kai市shi場chang。水shui果guo包bao裝zhuang走zou人ren誤wu區qu的de原yuan因yin很hen多duo,這zhe裏li麵mian至zhi少shao有you兩liang方fang麵mian的de問wen題ti需xu要yao引yin起qi重zhong視shi,一yi方fang麵mian是shi農nong民min包bao裝zhuang知zhi識shi的de缺que乏fa,無wu法fa選xuan擇ze合he適shi的de、得體的水果包裝。對於這個問題,包裝協會、農業科研部門應積極協助農民解決,為他們設計、選xuan擇ze好hao的de包bao裝zhuang。另ling一yi方fang麵mian選xuan擇ze好hao的de包bao裝zhuang。另ling一yi方fang麵mian是shi部bu分fen農nong民min投tou機ji心xin理li的de作zuo怪guai,專zhuan門men去qu選xuan擇ze一yi些xie能neng暫zan時shi獲huo取qu利li益yi的de包bao裝zhuang,去qu蒙meng騙pian消xiao費fei者zhe。而er對dui於yu這zhe種zhong現xian象xiang,則ze應ying該gai加jia強qiang市shi場chang監jian管guan,采cai取qu引yin導dao、教育、幫助與打擊相結合的辦法,讓水果包裝逐步走上科學化、規範化、法製化的軌道。
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