細(xi)心(xin)的(de)消(xiao)費(fei)者(zhe)可(ke)能(neng)會(hui)發(fa)現(xian)，最(zui)近(jin)食(shi)品(pin)行(xing)業(ye)裏(li)流(liu)行(xing)小(xiao)包(bao)裝(zhuang)了(le)

，從(cong)最(zui)先(xian)的(de)糖(tang)果(guo)類(lei)開(kai)始(shi)，接(jie)著(zhe)進(jin)入(ru)蛋(dan)卷(juan)類(lei)，據(ju)業(ye)界(jie)人(ren)士(shi)介(jie)紹(shao)，蛋(dan)卷(juan)行(xing)業(ye)中(zhong)的(de)小(xiao)包(bao)裝(zhuang)完(wan)全(quan)是(shi)一(yi)種(zhong)營(ying)銷(xiao)策(ce)略(lve)，並(bing)且(qie)這(zhe)種(zhong)營(ying)銷(xiao)策(ce)略(lve)從(cong)單(dan)一(yi)小(xiao)包(bao)裝(zhuang)食(shi)品(pin)而(er)言(yan)
，是(shi)賠(pei)本(ben)賺(zhuan)吆(yao)喝(he)
，筆(bi)者(zhe)在(zai)廣(guang)東(dong)各(ge)大(da)型(xing)超(chao)市(shi)看(kan)到(dao)蛋(dan)卷(juan)小(xiao)包(bao)裝(zhuang)推(tui)出(chu)最(zui)多(duo)的(de)是(shi)珠(zhu)海(hai)元(yuan)朗(lang)食(shi)品(pin)企(qi)業(ye)。元(yuan)朗(lang)最(zui)近(jin)一(yi)次(ci)性(xing)推(tui)出(chu)好(hao)幾(ji)種(zhong)小(xiao)包(bao)裝(zhuang)，這(zhe)是(shi)行(xing)業(ye)中(zhong)很(hen)少(shao)見(jian)的(de)現(xian)象(xiang)
，沒(mei)有(you)一(yi)個(ge)蛋(dan)卷(juan)企(qi)業(ye)會(hui)推(tui)出(chu)如(ru)此(ci)多(duo)的(de)小(xiao)包(bao)裝(zhuang)
，為(wei)此(ci)筆(bi)者(zhe)走(zou)訪(fang)了(le)相(xiang)關(guan)食(shi)品(pin)企(qi)業(ye)。

　　麵對行業風波危機

　　據ju南nan方fang一yi食shi品pin公gong司si負fu責ze人ren介jie紹shao，推tui出chu以yi上shang小xiao包bao裝zhuang係xi列lie產chan品pin，一yi方fang麵mian主zhu要yao針zhen對dui市shi場chang上shang行xing業ye競jing爭zheng格ge局ju而er為wei

，因yin為wei目mu前qian整zheng個ge食shi品pin行xing業ye正zheng在zai經jing受shou著zhe一yi種zhong很hen大da的de波bo動dong，2005年nian對dui於yu食shi品pin行xing業ye來lai說shuo是shi一yi個ge風feng霜shuang年nian
，年nian頭tou出chu現xian的de蘇su丹dan紅hong風feng波bo之zhi後hou，食shi品pin行xing業ye經jing受shou起qi了le不bu小xiao的de打da擊ji，連lian國guo際ji大da牌pai企qi業ye都dou讓rang人ren信xin不bu過guo，還hai有you哪na家jia可ke以yi信xin賴lai？加jia之zhi後hou來lai的de高gao露lu潔jie牙ya膏gao可ke能neng致zhi癌ai報bao道dao，雀que巢chao奶nai粉fen碘dian超chao標biao事shi件jian，光guang明ming乳ru業ye的de回hui鍋guo奶nai風feng波bo
，企qi業ye誠cheng信xin度du在zai消xiao費fei者zhe心xin中zhong打da上shang了le一yi個ge很hen大da的de問wen號hao，連lian知zhi名ming企qi業ye都dou如ru此ci，消xiao費fei者zhe還hai能neng相xiang信xin誰shui？ 2005年(nian)注(zhu)定(ding)是(shi)食(shi)品(pin)企(qi)業(ye)的(de)風(feng)霜(shuang)年(nian)
，整(zheng)個(ge)食(shi)品(pin)行(xing)業(ye)在(zai)經(jing)受(shou)著(zhe)嚴(yan)酷(ku)的(de)考(kao)驗(yan)，很(hen)多(duo)食(shi)品(pin)企(qi)業(ye)對(dui)此(ci)是(shi)大(da)為(wei)惱(nao)火(huo)

，所(suo)謂(wei)城(cheng)門(men)失(shi)火(huo)殃(yang)及(ji)池(chi)魚(yu)，當(dang)一(yi)個(ge)食(shi)品(pin)企(qi)業(ye)被(bei)曝(pu)光(guang)後(hou)，就(jiu)會(hui)影(ying)響(xiang)整(zheng)個(ge)食(shi)品(pin)行(xing)業(ye)。

　　樹立食品誠信之碑

　　推出小包裝是向消費者表明我們的產品質量是可以低價讓你品嚐。因為一盒小包裝蛋卷零售價在１元至２元之間
，相對幾十元的２bangchanpinlaishuojiagebianyishiyingxiaofeizhepinchang。youshipinqiyetongguoshichangtiaozhahou，faxianhenduoxiaoxingqiyezaizhiliangshangmeishanggaishandeqingkuangxia，huizaibaozhuangcelveshangdazuowenzhang，tongguoyourendebaozhuangcujinxiaofeizhegoumaixingwei。xiaofeizhemianduiwucaibinfendeshipinbaozhuangyijingwusuoshicong，jingchangshoumeilibaozhuangdeyouhuoerdafangchushou，danmaihuijiayichiyoudahushangdang
，hendayiheshipinrenglejiujiaodekexi，wangwangmianqiangjinshideqingkuangxiahuanlaideshishanglenaojinsunhuailewei，zhezhongtoutongshikenenghenduoxiaofeizheshigantongshenshou。daxingqiyetuichuxiaobaozhuangqimudejiushirangxiaofeizhejianyanyixiachanpinzhiliang，yibanxiaoqiyebuhuituichuzhezhongxiaobaozhuang
，zhuyaoshiyouyuxiaobaozhuangdebaozhuangchengbenjirengongchengbendetourubijiaoda，lirunjihumeiyou
，youxiezhiliangbucuodeshenzhishikuibenzhuanyaohe

，zhiliangbuguoyingdeqiyebuganzuo。

　　 以老帶新形成集群效應

　　xiaobaozhuangyoushihuizuoweiqiyetuichuxinpindeshishuiyangben，yizhongxinpinzhongzaixuyaodapiliangshengchanzhiqian
，tuichuyixiexiaobaozhuangshishishui
，lejieyixiashichangfanying
，quedingqiyouqianlideqingkuangxiacaidapiliangshengchan。guangdongyuanlangzhecitongshituichuyundongxiliexiaobaozhuangdanpian，jiushizheyishichangshishuizhihouergailiangdexinpin，xinchanpinzaigenjumuqianshichangxingshi

，jiehezishendanjuanjiqidetedian，zuodaolejishipinpaideyanshen，youshidanjuanxingyezhongdegexingongcheng，budantuchuledanjuandeyingyangtexing，haigaibianleyixiadanjuandefengwei，jiyoubobingdewaixing
，youtuledanpiandeqingcui
，haicongxiaofeiquntishangzuolehendadekuochong，mianxiangnianqingrendeqieaihaoyundongdexiaofeirenqunyanshen。suoyixinpindebaozhuangshejishangyedapoyuanlangyiguanyixiqi、溫馨、浪漫為主的設計風格
，完全以運動為主題來設計外包裝。並且三種不同口味蛋片完全以口味特色主材料為設計元素，讓芝麻、椰蓉和香蔥三各口味更直觀地展示給消費者。

　　據(ju)一(yi)個(ge)食(shi)品(pin)企(qi)業(ye)的(de)負(fu)責(ze)人(ren)介(jie)紹(shao)，此(ci)次(ci)推(tui)出(chu)這(zhe)麼(me)多(duo)小(xiao)包(bao)裝(zhuang)係(xi)列(lie)，主(zhu)要(yao)突(tu)出(chu)了(le)一(yi)個(ge)綜(zong)合(he)營(ying)銷(xiao)主(zhu)題(ti)。第(di)一(yi)是(shi)問(wen)鼎(ding)食(shi)品(pin)誠(cheng)信(xin)，通(tong)過(guo)小(xiao)包(bao)裝(zhuang)讓(rang)消(xiao)費(fei)者(zhe)自(zi)己(ji)去(qu)判(pan)斷(duan)

，誰(shui)的(de)產(chan)品(pin)質(zhi)量(liang)好(hao)；二是目前蛋卷行業中能以一業為主的食品企業不多，隻有元朗17年來堅持以做蛋卷為主，如此專業、jingyedejingshenqitatongxingzuobudao，yiqianyuanlangchuyikuanxiaobaozhuangshichangshangqitadanjuanqiyemashangjiugenfengshang，ercicichuzhemeduoxiliepinzhong，mudeshiburangxiaoxingdanjuanqiyekechengzhiji；三san是shi通tong過guo花hua樣yang翻fan新xin的de小xiao包bao裝zhuang打da造zao堆dui頭tou效xiao應ying，以yi吸xi引yin消xiao費fei者zhe眼yan球qiu。四si是shi鼓gu勵li內nei部bu士shi氣qi，由you於yu品pin種zhong單dan一yi問wen題ti給gei內nei部bu業ye務wu員yuan一yi些xie畏wei難nan情qing緒xu
，而er多duo款kuan式shi產chan品pin推tui出chu後hou他ta們men的de士shi氣qi上shang來lai了le。