隨著國民經濟的發展和人民生活水平的日益提高，我國食品飲料工業發展迅猛，而食品飲料包裝市場理念也呈現出新的特點。

個性化

    擁有百年曆史的屈臣氏蒸餾水生產商在2003年推出的新款產品一上市，其頗具新鮮感的新包裝便讓消費者眼前-亮：流線型的瓶身
、簡潔時尚的綠色包裝以及獨特的雙重瓶蓋設計，把蒸餾水變成了一款獨具時尚品位、盡顯個人風格的產品。眾所周知，如今的國人都喜歡在超市購買食品，這樣便於選購；danyeqiaqiashizaichaoshili，tongleishipinwangwangshibaifangzaiyiqide
，zheshizuinengxiyinxiaofeizheyanqiude，chulechanpindepinpaihezhiliangwaibianshibaozhuangle。baozhuangchongjiliqiangdechanpinwangwangnenggouzuoyouxiaofeizhedegoumaiyishi。gedashengchanshangyezhengshifaxianlezheyidian，fenfenkaishizaibaozhuangshangwakongxinsi，liqiuyishangxinyuemudebaozhuanglaixiyinxiaofeizhe，bingzaitongleichanpindejingzhengzhongzhandexianji。 

     shijiezhimingyinliaopinpaikekoukelegongsijiangqibaozhuanggexinghepinpaikanzuoshizhengbiguanxi。xixindexiaofeizhekeyifaxian，suiranmeicitatixianzaiwaibaozhuangshejishangdebianhuabushitaida，danmeicidebianhuadounengyinqishichanghongdong。zaibeijingaozuweiduiwaigongbujushizhumude2008年北京奧運會會徽的當天，100wanzhiyinyouxinhuihuidekekoukelexianliangjingmeijinianguanyezhengshishangshi。kekoukeleyonglebudaoyigeyuedeshijianwanchenglecongchanpinshejidaozhengshishangshi，qigongzuodegaoxiaolvlingrenchijing，kekoukelegongsiyeyincichengweibeijingaoyunhuidingjizanzhushangzhongdiyijiayouxingbeishouquanshiyongaoyunxinhuihuidegongsi。qijinianguandeshejironghelebeijingaoyunbiaozhi、中國北京元素、體育元素和盛會元素，新會徽將天壇融入其中，突出濃厚的北京地域特色，使其銷售量更上一層樓。 

無菌化

     據統計
，目前國內有各種無菌包裝設備約300台套，年生產能力超過150萬噸。無菌包裝在食品包裝中所占的比例還不大，但是在液體食品中所占的比例就比較大了：大包裝超過80~／0
，小包裝超過50％。僅紙盒無菌包裝，全球每年就消耗一千多億個。瑞典利樂
、瑞士SIG康美包及美國國際紙業公司是稱雄紙盒無菌包裝領域的三大巨頭。 

     隨著經濟的發展和人民生活水平的提高，對牛奶
、果汁及果汁飲料的需求勢必大大增加，新的大、中
、xiaoxingshipinqiyebuduanchuxian，bijianghuicu，jinwujunbaozhuangdejinyibufazhan。xiaodaiwujunnaiqijiagejiaobianyi，chanpinfengweihao，erqiezaichangwenxiabaocunshijianchang，shengchanchangjia、shangchanghenhuanyingzhezhongshejijiqichanpin。gaichanpinbujinkefuleshengchandiyudexianzhi，erqiehaiqudiaoleyunshuguochengzhongsuoxudelenglian，youliyushichangtuozhan。woguowujunnaishebeidekaifachenggong
，biaozhizhewoguozaiwujunbaozhuangjishushanghuodeleyouyizhongdatupo，weishichangdailailegengjiaguangkuodeqianjing。

     最新一屆杜塞爾多夫國際包裝博覽會出現的一個明顯趨勢就是無菌灌裝大行其道，它可以滿足非含氣飲料的包裝需要。現在，以水果
、牛奶；chahuokafeiweijichudeyinliaoguangshouxiai，tamenduocaiyongzhuanxingbaozhuang。zheshiyinwei
，shunshiderechuliguochengshichanpinbuzaixuyaofangfuji。xianzai，yidaliyoujishuyoushidezhizaoshangyanzhichuleyizhongjingguogexindepingziganshichujunjishu，bimianleshiyongteshudechujunjihejinxingsuihoudechongxi。zheyangjiukeyishiyongbiaozhundePET塑料瓶
，而不是必須使用耐熱要求高的特殊塑料吹製的瓶子進行無菌灌裝生產了。